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Ryan Smedstad

AI Strategy & Enablement • Digital Visibility

I've spent a decade mastering digital discovery and user behavior, from technical SEO to cross-functional marketing operations across Fortune 500s, agencies, and startups. Now I architect how organizations adapt to the AI era, leading enterprise transformation that bridges technical innovation with business impact.

Ryan Smedstad professional headshot

Core Capabilities

Strategic Vision with Technical Knowledge

Deep expertise in SEO, AI systems, and data analysis integrated with enterprise strategy to drive innovation and growth.

Extensive Experience Across Industries

Proven success across diverse B2B and B2C sectors: e-commerce, finance, pharmaceuticals, and healthcare manufacturing

AI Transformation, Adoption & Enablement

Driving AI adoption and literacy across 50+ professionals through education programs, workflow integration, and innovative solutions

Current Focus

Leading AI transformation within GE HealthCare's Central Marketing & Communications organization: running education programs for 50+ professionals, architecting workflow redesign, and consulting on how AI reshapes digital discovery, user behavior, and marketing operations.

AI
Transformation
50+
Professionals
Education
Innovation

Expertise

AI Strategy & Implementation

Leading enterprise AI adoption through education, workflow transformation, and cross-functional collaboration across marketing, IT, and product teams

Core Areas:

AI Transformation Applied AI Workflow Redesign Responsible AI AI Literacy & Enablement

SEO & Digital Discovery

Deep knowledge in digital marketing strategy, technical implementation, and how AI is reshaping discoverability across the full digital marketing stack

Core Areas:

AI-Era Search Semantic Optimization Site Architecture Global SEO Performance & Crawlability

AI Systems & Data Insights

Designing and deploying intelligent systems that combine AI capabilities with analytical thinking and data-driven insight in clear, actionable formats

Core Areas:

Agentic AI Workflow Orchestration Analytical Design Data Visualization RAG & Vector Indexing

Solutions & Experiments

AI Visibility Readiness

AI Readiness Analyzer dashboard displaying comprehensive domain analysis with overall readiness score, category breakdowns for bot access and structured data, and detailed recommendations

Comprehensive AI readiness assessment evaluating data, infrastructure, and organizational preparedness

Key Features:

AI Discoverability Modernization Internet Standards
Analyze AI Readiness

UX Bench

UX Bench dashboard showing Core Web Vitals analysis with LCP and INP metrics, competitive benchmarking against industry peers, and performance score visualization

Domain performance benchmarking with Core Web Vitals analysis and competitive comparisons

Key Features:

User Experience Web Vitals Web Accessibility
Launch UX Bench

Content Decoder

Content Decoder dashboard displaying multi-dimensional text analysis with readability scores, sentiment analysis, keyword distribution, target audience insights, and industry classification

Multi-dimensional text analysis with AI-powered insights for readability, sentiment, and audience targeting

Key Features:

Content Insights Theme Clarity Entity Recognition
Try Content Decoder

Connect

Interested in discussing AI transformation, digital strategy, or potential collaborations? I'm always open to connecting with fellow innovators and organizations ready to drive transformation.

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